The NEW
DNA COACH BOOK
By Laura Royal

About The Book

Laura is keeping the official book title and cover a secret for now but here is a little taster of what the book is all about.

Long gone are the days where command and control, and leading (ruling) by fear is the way to get the job done.  There has never been a better time, in the world of workplaces, to be people focused.

If you are an aspiring, new or established leader, this book will take you through the foundations of great coaching and leadership and what it means to be, quite simply, a good human being and leader in the workplace.

This book was equally made for everyone and anyone who works, it’s a read for everyone on what a good workplace should look like, sound like and feel like.

It demonstrates how to shift away from breeding exclusion, toxic cultures and bosses behaving badly – moving businesses towards people-centred, psychologically safe and inclusive workplaces.

This practical guide provides you with tangible strategies to create a thriving workplace and serves as both a self-coaching tool and a workplace audit for us all.

With clear, straightforward advice, the book equips you with the tools to be compassionate, effective leaders who can foster an environment where people are engaged, transformed, and supercharged.

An essential for anyone looking to lead with integrity and inclusivity, ensuring their workforce is not just productive but also genuinely happy and fulfilled.

About Laura

Laura is the owner of DNA Coach, a place where impactful Coaches and Leaders Assemble. As a people and business growth training organisation and consultancy, DNA Coach specialises in all things coaching, leadership, people and culture.

DNA Coach is a Chartered Management Institute (CMI) registered centre providing Level 3, 5 and 7 coaching and leadership qualifications. As a coach training organisation registered with the professional membership body, the Association for Coaching (AC), they provide an accredited Certificate in Coach Training as well as being a recognised CPD training provider of the AC.

Laura is a coach, trainer, public speaker and podcast host with over twenty years in the learning and development space, whilst having also worked internationally for some globally renowned brands, shaping their coaching and learning cultures.

At school, her teachers might have said she talked a little too much and laughed a little too loudly and yet, she has built an entire business, life and career around these two guiding principles – becoming a trainer, coach, consultant and public speaker, as well as being a good human being and someone who has a well-judged sense of humour.

Connect with Laura on LinkedIn https://www.linkedin.com/in/laura-royal-dna-coach/ and be sure to sign up to be kept informed of all the book doings!!

Publishing on Thursday 27th June 2024

Sign up today!

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The role of a leader is to influence, inspire and empower others by being an awesome  human being who is inclusive and equitable in approach while consistently demonstrating humilityintegrity and commitment underpinned by a growth mindset and a strong sense of self-awareness and quite simply… someone you want to be around.

Laura Royal DNA Coach

Buy on the day of publishing

& Get extra bonuses, prizes & More!

Publish Day

Purchase Offers

Buy 1

Downloadable
Workbook

Everybody who buys the book, whether that be on Kindle, or an actual copy, will receive access to my downloadable workbook.

Buy 3

Workbook PLUS One Month CPD Membership

Buy 3 books and you’ll get the workbook PLUS a month’s access to my new CPD membership when it launches in September.

Buy 10

Everything in 3 books + Additional Exclusive CPD webinar

Buying 10 books will give you access to everything above PLUS an exclusive, 90-minute CPD accredited webinar.

Buy 30

Workbook, THREE Months CPD Membership + Exclusive CPD Webinar

Buy 30 books and you will receive all of the above including THREE months as part of my new CPD membership.

Buy 60

Everything in 30 + a dedicated ONLINE WORKSHOP for your organisation

Buy 60 books and guess, what? You’ll get access to all of the above! PLUS I will deliver either two dedicated 90 minute online workshops or one half day online workshop for your workplace.

Buy 90

Everything in 60 +
I will come to
YOUR workplace.

You’ll get access to all of the above, PLUS you can choose between two half-day workshops or one full-day workshop, delivered in-person by me at your workplace.

Hear from Laura on
the Publish Day offers below

Hear from Laura on the Publish Day offers below

Frequently Asked Questions

General Terms and Conditions for Book Purchase Offers
  • Eligibility: Offers are valid for purchases made through the official Amazon website.
  • Proof of Purchase: To redeem any offer, proof of purchase (e.g., receipt, order confirmation) must be provided showing unique order numbers/invoice numbers and must show as dispatched.
  • Timeframe: Offers are valid for purchases made solely on Thursday 27th June and confirmations/proof of purchase will be accepted on this date will be valid up until 31st July after which the offer expires.
  • Non-Transferable: All offers are non-transferable and cannot be exchanged for cash or other products/services.
  • Named Purchaser as Sole Beneficiary:  Only the named purchaser will be the recipient of the offers stated unless specified otherwise.  This can however be transferred to another sole individual with written express permission of Laura Royal – for any enquiries please email hello@dnacoach.co.uk – for example if the Accounts Team purchases they can nominate the individual to receive the individual access stated.
One Book Purchase T&C’s
  • Access to the accompanying downloadable workbook is via the QR code or URL contained within the book – if you cannot find this please email hello@dnacoach.co.uk for assistance.
  • Format: Offer applies to both Kindle and physical book purchases.
Three Book Purchase T&C’s
  • Access to the downloadable workbook.
  • One month’s access to the CPD membership soley for the named purchaser, launching in September (worth £49+vat).
  • Membership Start Date: Access to the membership will commence on the official launch date of Monday 9th September.
Ten Book Purchase T&C’s
  • All benefits from the One and Three Book Purchase offers.
  • Access to an exclusive, 90-minute CPD accredited webinar which will be available to join during August for the named purchaser only.  Replay of the webinar will be made available to the named purchaser for those that cannot attend live in person.
  • Date and time of the webinar will be communicated via email. Access links will be provided at least one week prior to the webinar.
Thirty Book Purchase T&C’s
  • All benefits from the One, Three, and Ten Book Purchase offers.
  • Three months’ access to the CPD membership (worth £147+vat) for the named purchaser only.
  • Membership Duration: Membership will start from the launch date in September and continue for three consecutive months.
Sixty Book Purchase T&C’s
  • All benefits from the One, Three, Ten, and Thirty Book Purchase offers.
  • Choice of either two dedicated 90-minute online workshops or one half-day online workshop for up to 25 named participants per session currently employed within your organisation.
  • Workshop Scheduling: Workshops must be scheduled within six months of purchase. Dates are subject to availability.
  • Session Content:  Clients can choose one of our core sessions on Coaching Skills, Goal Setting for Succes or Psychological Safety.
Ninety Book Purchase T&C’s
  • All benefits from the One, Three, Ten, Thirty, and Sixty Book Purchase offers.
  • Choice of either two half-day workshops or one full-day workshop, delivered in-person for up to 12 participants. If two half days are selected these must be on the same calendar day (i.e. an AM and then a PM session)
  • In-person workshops must be scheduled within six months of purchase and must be within a reasonable UK commutable distance otherwise travel expenses may incur which would be agreed in advance.
  • Any additional materials requested such as physical workbooks, goodie bags etc will be at the expense of the client.
How to redeem or enquire in advance
  • Please send any questions in advance of publish day purchases if you require any clarification.
  • For any purchase day redemptions to hello@dnacoach.co.uk for guided instructions.

WIN

A set of DNA Coach
Coaching Card decks

A set of DNA Coach Coaching Card decks

Like, Share & tag DNA Coach on LinkedIn
On Day Of Book Publishing For Your Chance
To win a set of Coaching Cards

Like, Share & tag DNA Coach on LinkedIn On Day Of Book Publishing For Your Chance To win a set of Coaching Cards