Association for Coaching

Leader as Coach Award

It’s time for Leaders to Assemble and Create Powerful & Productive Change through Coaching

At DNA Coach we strongly believe in creating a business culture of coaching where leaders both lead and coach.  Command-and-control management gives way to supportive and psychologically safe environments where everyone is encouraged to be their best and ‘leading’ themselves to become resourceful and solution focused — driving productive motivation, positive change and powerful business momentum.

Who's the course for?

Join our Association for Coaching Recognised ‘Leader as Coach’ programme to learn core leadership and coaching skills to enable you to become an awesome workplace supervisor, manager or leader.  This programme is held online over four workshops via Zoom with the added bonus of having lifetime access to additional learning content via our Leaders Hub Portal filled with downloadable toolkits, workbooks, and resources.

The course is great for aspiring, new and/or existing workplace leaders, managers and supervisors wanting to complete a blended leadership and coaching qualification and it is also great for independent consultants and other types of coaches wanting to learn about coaching and leadership in the corporate workplace.

If you would like a recognised award for you (or leaders and managers in your business) to develop and empower your teams through a coaching approach, then this is the programme for you.

Sign up for the Leader as Coach Recognised Award

Take Our Quick Workplace Culture Health Check

If you answered yes to any of the following statements, or you feel you would benefit from Leadership Coach training to further support your people and business performance then this is the programme for you.

Is your business challenged by a revolving door of staff?

Do you have high attrition rates where maybe you’re unable to pinpoint the exact underlying factors which you feel could be impacting staff engagement?

Are people within your organisation feeling they are being micromanaged?

Do you feel that performance for business growth within your organisation is stagnating?

Are people staying within your business but reporting that there are no personal development opportunities?

Are you a supervisor, manager of leader who would benefit from having a coaching style to embed this as the everyday culture?

Are you a Business or HR Consultant or perhaps a coach wanting to learn about coaching people in the corporate workspace?

The Programme

The aim of Association for Coaching Recognised Leader as Coach programme is to award recognition of training specifically aimed at equipping consultants, organisational leaders, managers and supervisors with the tools to adopt a coaching approach in the corporate workspace.

This programme will help create awareness of the value of developing a coaching culture in organisations by enabling you as a consultant, leader or manager to develop skills in leadership and coaching practice.

Coaching skills form a valuable part of a repertoire of leadership and management tools and techniques, aiding self management, staff empowerment and development and effective working with diverse teams and individuals. A coaching approach can enhance performance, improve working relationships and develop communication skills for the benefit of the whole organisation.

What’s Included?

Workshops delivered via Zoom over four workshops

Access to the Leadership Hub platform filled with resources and additional recorded learning content

Goodie Bag including a leadership coaching book, journal, mug & coaching card deck (worth £69)

12 months Association for Coaching Associate Membership (worth £120)

Option to apply for the Accelerated Pathway Recognised Leader as Coach Individual Accredited status with the Association for Coaching

Programme Dates

Workshop 1

16 November 2023

Workshop 2

14 December 2023

Workshop 3

11 January 2024

Workshop 4

8 February 2024

What is a Leader as Coach?

According to the seminal Leader as Coach article in Harvard Business Review published in 2019 written by Herminia Ibarra and Anne Scoular, in the face of rapid, disruptive change, companies are realising that managers can’t be expected to have all the answers and that command-and-control leadership is no longer viable. As a result, many firms are moving toward a coaching model in which managers facilitate problem-solving and encourage employees’ development by asking questions and offering support and guidance rather than giving orders and making judgments.

Companies are moving away from traditional command-and-control practices and toward something very different: a model in which managers give support and guidance rather than instructions, and employees learn how to adapt to constantly changing environments in ways that unleash fresh energy, innovation, and commitment.

The role of the manager, in short, is becoming that of a coach.

The Big Business Benefits of Our Leader as Coach Award

The contents of our recognised award programme offers big benefits with powerful organisational outcomes, designed and tailored for leaders, supervisors and managers by ensuring your people can perform at their very best by becoming engaged with the right tools at their disposal and in knowing who they are and what they bring to the team and wider business objectives.

The Leader as Coach Award is a programme that focuses leaders towards recognising the need for regular investment in their teams and people, embracing potential and drawing on the strong skillsets of their teams by connecting the link between speed and competence, the how and what of onboarding & inductions, the tools and products you sell and turning that into coaching style conversations to really benefit the individual which in turn means they bring big value to the process and the overall business impact.

Why Choose the Leader as Coach Award?

Within the course we show you practical, people-centred approaches that you’ll be able to directly Develop, eNgage and Apply back into your business model to inject a powerful Leader as Coach working culture of longevity that’s foundational core and everyday process is driven to align and promote successful people as well as enhanced business performance results.

Ready to become a Leader as Coach?

The Contents

Module 1 - Your Leadership DNA (EI and Ethical Leadership)

This module explores self-awareness and personal leadership. Participants will delve into their values, strengths, and leadership style.   We also focus on Emotional Intelligence (EI) and ethical leadership principles. Participants will learn how to lead with empathy, integrity, and authenticity, enhancing their leadership DNA.

Module 2 - THRIVE with a Team Mindset (Psychological Safety)

Psychological safety is essential for high-performing teams. This module shares how to create an environment where team members can thrive, collaborate, and innovate.

Module 3 - The Supercharged Coach (Core Coaching Skills)

Leaders will learn core coaching skills such as active listening and powerful questioning. You’ll become supercharged coaches who can empower individuals and teams.

Module 4 - Leading Performance Success

This module focuses on setting performance goals, providing future focused feedback, and motivating teams to achieve their best. Leaders will learn to drive results.

Module 5 - Leading Change & Challenge and Being Resilience Ready

Effective communication is key to leadership. This module covers advanced communication techniques, including storytelling, influence, and intentional listening and assertion.

Module 6 - Communicating Excellence

Effective communication is key to leadership. This module covers advanced communication techniques, including storytelling, influence, and intentional listening and assertion.

Module 7 – Future Focused Feedback

The Future-Focused Feedback module explores techniques and strategies for providing helpful feedback that empowers individuals to enhance their performance and achieve their future goals.

Module 8 - Effective Delegation

Teaching leaders how to delegate tasks, responsibilities, and authority effectively to empower their teams and improve productivity.

Module 9 – Workplace Wellbeing and the Engaged Workplace

The Workplace Wellbeing and Environment module addresses fostering a healthy work environment, promoting employee well-being, and effectively managing hybrid remote work arrangements to optimise productivity and satisfaction.

Module 10 - Creating an Inclusive Workplace Coaching Culture

Diversity and inclusion are essential in today’s workplaces. Leaders will learn to foster an inclusive culture and use coaching to empower diverse teams.

You will also have access to additional coaching modules which will help you gain skills in sharing feedback, coaching ethics and guidlines.

Get to know your team on a deeper level

Learn to lead by example

Encourage collaboration & recognition

Create clear goals and outcomes

Sign up for the Leader as Coach Recognised Award

Why become a Leader as Coach?

Harness the power of coaching in your leadership style

Learn how to be a better leader and empower your teams to grow and thrive by adopting the coaching approach and mindset. Our closest synonym to Leadership is about influence and how better to positively lead people through coaching.

The role of a leader is becoming that of a coach

Learn how to be a better leader and empower your teams to grow and thrive by adopting the coaching approach and mindset. Our closest synonym to Leadership is about influence and how better to positively lead people through coaching.

The Leader as Coach facilitates development

A leader as coach will be a positive role model in the organisation and one that empowers their teams to be focused on their personal and professional development. Coaching allows time for the discussion of new ideas and ways of working.

The coaching leader brings our the best in their teams

As a leader your role is to support and develop your people to be at their best and coaching does exactly that. It’s not a tool to be wheeled in and wheeled out under the guise of “performance management” – this is the way to improve performance, engagement and retention.

Equip your leaders to become coaches

Most Managers and Leaders report that they don’t feel skilled enough to be a coach so this course is a prime opportunity to turn coaching into a strength – it’s not about micro-managing, it’s about supporting people to be autonomous, innovative and focused on their strengths to make great contribution in the business.

Sign up today


Choose this option to sign up as an individual for a seat on the programme

Multiple Participants or Invoice Request

Click here to enquire about signing up multiple participants or requesting an invoice for the programme

Frequently Asked Questions

My company is paying for my place, how can I arrange that?

First of all, this is great news and shows your company’s commitment to you and your development as well as the development of your people and culture overall.   Ask your organisation to send us an email requesting your place to and we will sort our PO and/or invoicing arrangements for you.

Our organisation would like to offer this course for multiple participants, how are we best to proceed?

Fantastic news!!!  We’d love to assist your organisation.  Drop us a note to and we can provide you with a full and tailored proposal – it would be great to discuss your needs further so we’ll get in touch to arrange a discussion.

I can’t make one of the dates but really want to join; how can you help me?

Drop us an email and we will work with you on the best option whether that is joining the workshop you miss on another cohort or perhaps we cadn offer a catch up opportunity.  Send us a note to and we will suggest some options for you.

What resource access will I need for the award?

You are not required to have access to any particular resource when you join our Leader as Coach Award programme because it is crafted to give you the tools and skills to Develop, eNgage and Apply our models and teachings directly into your business.

Will I need to write academic essays?

No, this is a practical course where you’ll be taught online with coached tutorial sessions, workbooks, downloadable toolkits and where resources are provided.  You will be assessed through observation of coaching practice and supervision.  You will be expected to document in written form your coaching approach and style and document your coaching and learning hours. 

In addition, how do I gain personal Accreditation through the Association for Coaching after completing this qualification?

You can complete the workshops and gain your Association for Coaching Recognised Award qualification.  However, in addition, if you would like to gain personal membership and coach accreditation through the AC we can support you with that as we are an accelerated pathways provider.  There would be an additional fee payable to the Association for Coaching for this.  Book in some time with us to discuss via