Dual Accredited CMI
& AC Coach training programmes

If you’re passionate about elevating your coaching career to new heights, there’s no better time to start than today. Our comprehensive dual accredited coach training programme via the Chartered Management Institute (CMI) and the Association for Coaching (AC) will equip you with the skills, knowledge, and confidence to make a lasting impact. Join our community of coaches who are changing the world, one coachee at a time.

CMI & Association for Coaching Accredited

Our level 3, 5 and 7 coach training programmes are for anyone wishing to complete a practical qualification to become a coach. The dual CMI and AC qualifications are the most comprehensive coach training programmes inclusive of core coach training workshops and dedicated workshops of qualification specific content.  


Who are the courses for?

Are you a current or aspiring workplace supervisor, manager or leader? Are you are an online course creator, a group leader or someone wanting to set up your own business to have your own coaching practice?

Or perhaps you are an independent HR or L&D or OD consultant looking to have professional accredited coach training from an accredited CMI and AC provider?

Then we have a coach training programme for you.

With fully online (via Zoom) and hybrid (in person and zoom mix) programmes now available plus additional online self paced learning, plus a whole load of extra coaching practice and support, this is the only accredited coach training programme of it’s kind from a dual CMI and AC provider.


CMI Programmes



The Level 3 Award in Coaching and Mentoring is designed for people embarking on their professional coaching and mentoring journey such as supervisors and first-line managers, to support the development of coaching and mentoring skills and techniques of individuals and teams, alongside working to achieve organisational objectives.









The Level 5 Award in Professional Coaching Practice qualification is designed to support individuals in the development of professional coaching skills, helping them understand and be able to apply core skills required for effective coaching practice in corporates. Ideal for consultants and middle management and leaders or for course creators looking to attain a professional coaching qualification.







CMI LEVEL 7 certificate


The Level 7 Certificate in Leadership Coaching and Mentoring qualification is designed for managers, leaders and consultants who have the authority and responsibility for developing and implementing a coaching and mentoring strategy across the organisation. The qualifications require managers, leaders and consultants to build on their strategic management and leadership skills and to focus on the requirements of embedding these skills into an organisation’s strategy.







our next programmes


AUGUST – November 2024


Online – August – December




Level 3 Next Dates

Online Programme 

AUGUST – november 2024



workshop 1 – zoom

Tuesday 13th August
09:30 – 15:30

workshop 2 – zoom

Tuesday 3rd September
09:30 – 15:30

workshop 3 – zoom

Tuesday 1st October
09:30 – 15:30

workshop 4 – Zoom

Tuesday 12th November
09:30 – 15:30

Level 5 Next Dates

In-Person (glasgow) & Online

July – August Hybrid Intensive



workshop 1 – glasgow

Monday 15th July
10:00 – 17:00

workshop 2 – glasgow

Tuesday 16th July
09:30 – 17:00

workshop 3 – glasgow

Wednesday 17th July
09:30 – 17:00

workshop 4 – glasgow

Thursday 18th July
09:30 – 17:00

workshop 5 – Zoom

Thursday 15th August
09:30 – 15:00

Online Programme 

August – December 2024



workshop 1 – Zoom

Wednesday 14th August
09:300 – 15:30

workshop 2 – Zoom

Wednesday 4th September
09:30 – 15:30

workshop 3 – zoom

Wednesday 2nd October
09:30 – 15:30

workshop 4 – zoom

Wednesday 13th November
09:30 – 15:30

workshop 5 – Zoom

Wednesday 11th December
09:30 – 15:30

Level 7 Next Dates

Online Programme 

September – December 2024



workshop 1 – zoom

Tuesday 10th September
09:30 – 15:30

workshop 2 – Zoom

Tuesday 24th September
09:30 – 15:30

workshop 3 – zoom 

Tuesday 8th October
09:30 – 15:30

workshop 4 – Zoom

Tuesday 22nd October
09:30 – 15:30

workshop 5 – Zoom

Wednesday 6th November
09:30 – 15:30

workshop 6 – Zoom

Tuesday 19th November
09:30 – 15:30

workshop 7 – Zoom

Wednesday 4th December
09:30 – 15:30

workshop 8 – Zoom

Tuesday 17th December
09:30 – 15:30

Comprehensive accredited coach training covering core and advanced coaching skills to enable you to confidently coach in your world

A Coaching Goodie Box with our very own Team, Resilience and Self-Care Mindset coaching card decks + a coaching mug, pen and journal and a leading coaching book

A dual Association for Coaching (AC) Accredited Certificate in Coach Training plus 12 months AC membership

Exclusive access to unique resources via the CMI Managers Hub resource, Lifetime access to the DNA Coach Hub

Access to our upcoming CPD membership for the duration equivalent of your training programme with co-coaching opportunities and leading industry guest speakers

Refresh your skills any time. The option to repeat the same online course with us at any time to refresh your skills completely free of charge

Support throughout the course Group tuition support drop in sessions for writing your unit submissions for CMI levels

+ Plus a signed copy of my new book when it’s published


I’m ready to become a coach

2024 Programmes

There are programmes start dates throughout the year to choose from and we also offer additional in-house programmes – email hello@dnacoach.co.uk to find out more

This programme is unlike any other coaching qualification. You will learn all that you need to become an engaged and effective coach in the workplace, organisation, or in your own business.

This training will develop your coaching competence and practice by learning all the practical skill you need balanced with coaching methodology and theory, applied skill, sound business knowledge, and demonstrated capability.  

You will evidence your efficacy and coaching capability through live coaching practice, in session observations and participation, logged and evidenced coaching hours outside of the workshop programme, record of your self study and CPD, reflective practice and a blend of shorter written practical assignments and CMI unit based assignments.

The assignments are structured in such a way that they can be used as coaching tools that will help you further increase your coaching practice. 

Our courses are about coaching in practice and we have only one objective at DNA Coach and that is:

To fill workplaces and businesses across the globe with leaders at all levels trained as a coach and working within ethical guidelines to support people and businesses to make change and move forward.

If you are ready to become a coach and want to be trained by an accredited CMI and AC provider? Click the sign up button or send us an email hello@dnacoach.co.uk for more information. 


Course Content Includes

The DNA of Coaching

This module explores the core coaching foundations, what it is and what it’s not and the principles that underpin coaching. 

Coaching Approach and Curious Conversations

This module delves into different coaching approaches, styles, and methodologies, emphasising the importance of active listening and asking powerful questions.

Ethical Coaching Practice

Focusing on ethical considerations, this module covers topics like confidentiality, boundaries, and the ethical dilemmas that coaches may encounter in their practice.

Communication in Coaching

Effective communication is essential in coaching. This module teaches coaches how to establish rapport, provide constructive feedback, and manage difficult conversations.

The Coaching Mindset, Skillset, and Toolkit

Participants will explore the mindset required for successful coaching, the specific skills needed, and the tools and techniques to apply in various coaching situations.

Positive Psychology

This module introduces positive psychology principles and how they can be integrated into coaching to enhance clients’ wellbeing, resilience, and personal growth.

Coaching for Performance

Coaches will learn strategies for helping clients improve their performance, set and achieve goals, and overcome obstacles in both personal and professional contexts.

Emotional Intelligence and Psychological Safety

Coaches will delve into emotional intelligence competencies and learn how to create a psychologically safe space for clients to explore their thoughts and feelings.

Coaching through Change and Challenge

This module equips coaches with tools to guide clients through transitions, change management, and overcoming challenges that may arise in their personal or professional lives.

Group Coaching Dynamics

Explores the nuances of coaching multiple individuals simultaneously and how to manage group dynamics effectively.

Cultural Competence and Diversity in Coaching

Addresses the importance of understanding and respecting diverse backgrounds, cultures, and identities in coaching relationships.

Neuroscience and Coaching

Introduces the latest insights from neuroscience to enhance coaching effectiveness and understanding of the brain’s role in behaviour change.

Assessment and Measurement in Coaching

Covers various assessment tools and metrics used in coaching to track progress and measure the impact of coaching interventions.

Advanced Coaching Techniques

Provides exploration of additional coaching methods such as narrative coaching and mindfulness-based coaching.

The Business of Coaching

Focusing on the practical aspects, this module covers marketing, branding, client acquisition, and the business side of running a coaching practice.

You will have ADDITIONAL online, self-paced CMI LEVEL 3, 5 & 7 content covering the following, plus much more:

CMI & Association for Coaching Accredited

Sign up for YOUR Coach Training CERTIFICATE

Student Feedback

Why Become a Professional Qualified Coach?

Coaching is Transformational

No matter which stage of life or career you find yourself in, the benefits of transformational coaching are wide ranging and can leave a lasting positive impact. Working as a coach can help you to develop both as an individual and in your career, opening the door towards increased confidence, performance and more. Individual and Business Coaching is rewarding and a fulfilling career choice. As a Coach you will help people get what they most want in their personal and professional life.

Coaching is People-Centred

Coaching is all about people and there is no one-size-fits-all approach to coaching. As a coach you can help others improve the quality of their lives and achieve their goals. Many of our students have always wanted to make a difference in this world and in their workplaces. By taking a person centred approach you will learn how to encourage your coachee to share what’s on their mind, you’ll learn to listen without judgement and help your coachee to find answers for themselves through asking powerful questions.

Coaching Empowers & Inspires

The coach’s role is to nurture, empower an inspire people to perform and improve in accordance with their ever-changing needs and impulses. It is imperative coaches make a concerted effort to get to know every person they interact with and know understand what drives them to want to make continued progress. Coaching is a way to make a difference in others’ lives.

Coaching is Essential for Leadership

Coaching is an essential skill for workplace leaders. Companies are moving away from traditional command-and-control practices and toward something very different: a model in which managers and leaders give support and guidance rather than instructions, and employees learn how to adapt to constantly changing environments in ways that unleash fresh energy, innovation, and commitment.

Coaching helps you make change

Change occurs one person at a time. As a coach your may aid someone with making a change. Change is constant in life and work. Coaching is not an opportunity to instil and enforce change, instead you’ll learn how to aid coachees to discover, discuss, and even improve new ways of working, being and doing. Coaching can help people transition through the constant change in today’s world by removing obstacles, leveraging, and developing strengths, sharing information, defining approaches, and ultimately finding the path to move forward.

unlocks potential

Coaching is about partnering with coachees in a thought provoking and creative process that inspires them to maximize their personal and professional potential. The coaching process can help improve a person’s outlook on work and life, while improving leadership skills and unlocking potential. As a coach your task is to help people break through from one level of performance to another and to help individuals change patterns that are holding them back from achieving their potential.

Coaching connects you to your purpose

Instead of dishing out advice, a good coach will ask exploratory, open ended questions and listen with genuine care and concern. You will learn that the way to do that isn’t by setting targets for them and fixing their problems; it’s by coaching with compassion. A lot of us have natural coaching skills. Asking questions, active listening, offering observations – these are all things a lot of us do in everyday conversations. You might coach someone without even realising. You’ll learn how to refine and increase these skills and learn specific techniques to help people raise their self awareness.

Make coaching
a habit

The demand for coaching is growing in the workplace. Businesses are realising more and more what coaching is and what it can offer. Personal development and mental health in the workplace are more widely talked about than ever before. Coaching as a daily habit has many benefits so that we are enabled to take advantage of an opportunity or challenge. Coaching in the workplace is not something that should be wheeled in and wheeled out as performance management tool, instead it should be an everyday practice and one that is provided by all levels of leadership in a business.

Sign up today


Choose this option to sign up as an individual for a seat on the programme

Multiple Participants or Invoice Request

Click here to enquire about signing up multiple participants for the programme

Frequently Asked Questions

What exactly do I need to do to gain the certificate?
  • Join all 8 live mandatory workshops (80% live attendance is required)
  • Complete all the pre and post work content and activities
  • Evidence at least 20 hours of workplace or external coaching (we recommend at least 2 hours of coaching per week)
  • Complete the recommended self study (recommend self study available of 1 hour per week) and evidence this thorough a CPD log (we provide all templates)
  • Complete 2x very short reflective practice journal excerpts (these are one A4 page per piece maximum)
  • Complete 2 short written assignments: 1 x personal coaching approach and 1 x coaching case study (these are structured in a way that you can use them to market/promote yourself as a coach within your workplace or as part of your marketing for external consultants)
  • In addition for levels 3 and 5 CMI award programmes you will complete a final unit based assignment of approx. 3500-4000 words and for level 7 CMI Certificate there are two unit based  assignments to complete 
  • Complete and submit all your coaching assignments for review and certification
What do I get for my investment?

On successful completion of the course and submitted certificate requirements, you will gain an Association for Coaching Accredited Certificate in Coach Training (ACCT) and your CMI Level Award or Certificate Qualification with all the incredible items listed here.

  • 8 live workshops filled with coaching models, methodology, discussion, and practice
  • Coaches Goodie Box (worth £160)
  • Lifetime Access to the DNA Coach Hub Learners Portal (filled with toolkits, guides and video content outlined in the programme overview)
  • 12 months student membership of the Association for Coaching
  • 3 years access and student membership to the CMI Managers Hub
What exactly is the DNA Coach Hub Learners Portal?

The Coaching Hub is your online portal to access your recorded training content. This includes:

  • Videos for topics we cover
  • A wide variety of workbooks, guides, and downloadable toolkits
  • Accessible proforma templates to get you started
  • Learning resources including book PDF’s, articles, and research papers
How long do I have access to the Coaching Hub Learners Portal?

You have access to the Coaching Hub Learners Portal for life. And, if we make any updates to any of the learning content you will get the updated versions so you are always up to date.

What is in the Coaches Goodie Box?

This is super exciting and we love shipping this to our students. In your goodie box you get:

  • Engaged Coach notebook journal
  • 3 of our very own coaching card decks (Team Mindset, Self Care Mindset and Resilient Mindset)
  • An Awesome Coach Mug
  • Some pens and a tote bag
  • Julie Starr’s Coaching Manual Book
How much does the training cost?

£1,595 + VAT for Level 3 Award in Coaching and Mentoring

£1,795 + Vat for Level 5 Award in Professional Coaching Practice

£1,995 + VAT for Level 7 Certificate in Leadership Coaching and Mentoring

We also offer the AC Accredited Certificate in Coach Training on it’s own for those who do not wish to take the CMI programme at the investment of £1,295 + VAT for the ACCT Certificate only. 

How do I arrange payment?

You can click the links above to take you to the payment options. You can pay now via card (we do not accept PayPal) or choose the invoice option and we will send this to you or your sponsoring organisation. You can pay the full total amount upfront or you can pay in three instalments. To secure your place on the programme you must have ether paid in full prior to the course start date or at least one instalment paid in advance. 

What are the cancellation terms?

All course sign ups are final. We will offer transfer of programme if you are unable to commit to programme dates. Please contact us at hello@dnacoach.co.uk to ask any questions before signing up to the programme.

What happens if I don't submit the course certification requirements?

You will not receive your certificate. Completion of the stated work is solely your responsibility; we will however support you in any way we reasonably can and would ask you to let us know as soon as possible if you have any concerns.

How will this course help me at work?

This course will help you further develop your skills as a supervisor, manager, and leader by adding ‘coach’ to your skillset. This will provide you with the opportunity to gain a qualification recognised by one of the top globally known industry standards of the Association for Coaching. Coaches gain satisfaction helping people develop and achieve their goals. Engaging others through coaching can strengthen personal and professional relationships. Coaching often takes place in a fast paced environment that accelerates personal growth and development. Supporting others is an excellent way in which to maintain individual professional development.

What if I want a coaching qualification but don't want to write lengthy essays?

Then why not talk to Laura and the team about completing the Association for Coaching Accredited Certificate in Coach Training – there are shorter written assignments but they are not academically led or lengthy.  

Who can join this programme?

Absolutely anyone with a keen interest in people, personal and professional development. We have students from a wide range of backgrounds, industries, and disciplines. Students at various stages in their careers from being new to managing and leading people to being executive level leaders in business and independent consultants wising to add coaching to their business skillset.  We have independent HR and Coaching professionals who run their own business or consultancy or lead group coaching programmes and memberships.  We also have people looking for self-development join as well.  

I want to do a life coaching certification, is this programme for me?

This is not a life coaching certificate however there are many topics covered that could be easily transferred to life coaching scenarios.  If you would like some recommendations to life coach training providers then drop us a note to hello@dnacoach.co.uk and we will happily share some companies with you to enquire with.

After completion, what comes next?

We would love you to remain a student with us by joining our monthly membership to The Coaching Club and/or complete further training and accreditation with us via our Continuing Coach Education programmes. We’ll keep you posted on all of this. Importantly though, we want you to go out and coach…after all, that’s why you’re here. Go out and help people all around you be at their very best, to make change and to move forward. If you are an independent consultant then start reaching out to your clients with your coaching offering. If you are within a workplace, then lead with a coaching approach and truly build that coaching culture within your organisation. Whether running your own business or working for an organisation, success as a coach often lies with the ability to develop personal and professional networks so get out and do as much of that as possible.

How much do I need to participate in the programme?

We need you to be present and to actively participate. This will involve you always being camera on for our online sessions. We want to hear your voice to during group discussion and activities. You will get a lot of opportunity to coach and be coached during your time on the programme…all within a psychologically safe learning space.  You will need attend at least 80% of the live programme content.

What extra work do I need to do outside of the live workshops?

As well as attending the live workshops, you are required to complete some activity prior to each workshop and post each workshop. This would be an investment of your time of approximately one hour per week and may involves self-study activities such as watching additional recorded footage, completing a workbook exercise, reading relevant books, articles or journal items, writing a piece of reflection or answering some case study questions.

You will also be expected to evidence 20 hours of coaching, complete a CPD log evidencing pertinent learning outside of the programme, write 2 short reflective pieces and complete 2 short assignments.

Are all the sessions online?

Yes, for now…all our live workshops are held via Zoom so it is imperative you can access Zoom with camera and audio facilities.

How many people are on the course with me?

We work with small to medium cohort groups when running programmes online. This can be anywhere between 8 to 24 delegates per programme

Who are the CMI?

The CMI is a Chartered Institute, meaning it’s been granted a Royal Charter. CMI is a chartered professional body in the UK and is recognised globally as a leader in management and leadership training.  CMI are the only professional body able to offer Chartered Manager Status for learners. CMI are regulated by four regulators: Ofqual in England, CCEA in Northern Ireland, the Qualifications Wales and the Scottish Qualification Authority (SQA).

Who are the Association for Coaching?

The Association for Coaching® (AC) is a leading independent, and not for profit professional body dedicated to promoting best practice and raising the awareness and standards of coaching, worldwide. Their purpose is to inspire and champion coaching excellence, to advance the coaching profession and make a sustainable difference to individuals, organizations, and society.

The AC are an inclusive organisation, with members from over 50 countries, made up of professional coaches, training & coaching service providers, internal coaches, and organizations building coaching cultures.

To continue to drive the highest standards in coaching the Association for Coaching offers accreditation of Coach Training programmes. AC Coach Training Accreditation signals to students that a training course meets the AC standard for comprehensive coach training, encompassing the application of the AC Coaching Competency Framework, works within the Global Code of Ethics for Coaches and Mentors ethical guidelines and provides practical experience.

When I sign up for a course, what happens?

You will be sent a series of welcome emails and a video from Laura confirming your place and all the important calendar invites to they are safe in your diary. We will then arrange for your goodies box to be delivered to you at least 48 hours prior to the first live workshop.  You will be added to the Coaching Hub Learners Portal and assigned your first activity.  One of the team will arrange a call with you and/or a short zoom to say hello and answer any questions.

I'm on the fence or uncertain which course to choose, who can I speak with?

For any questions at all then drop us an email to hello@dnacoach.co.uk and we will arrange to have a catch up with you over Zoom.