Let’s get Engaged

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Hi, I’m Laura Royal Training Director, DNA Coach

I am an Award Winning Trainer and Coaching & Leadership Addict who is obsessed with helping people be at their best both personally and professionally.  I have worked in the Coaching, Leadership, Learning and Development space for over 20 years. I’m an Executive Business Coach, NLP Trainer, Leadership and Coach Training Provider recognised by the Association for Coaching and soon to be ILM Recognised provider. 

DNA Coach is focused on helping you and your people to be at your very best both personally and professionally -this business is the product of my passion for helping make a difference in people’s professional lives and in business. 

Our approach breaks down into three key areas:


Build the skills and mindset needed to reach your goals by developing you and your people through coaching and training



Each workshop and training course or programme has been created to help develop future leaders, build teams and develop mindsets and skillsets to help you achieve the success you’re aiming for.

DNA Coach offer courses with clear outcomes in mind. Whether you’re looking to develop skills, create an engaged mindset (personally or in your team) or learn how to be more resilient, our courses offer realistic steps to drive change. 

We will set you on course for success: you will leave our courses feeling re-energised and ready to tackle the world.