Join leading Business Coach, Laura Royal for a one day mastermind on Saturday 15th January 2022 (09:00 – 17:00) to supercharge your business success. This one day event, held remotely via Zoom has limited spaces to ensure you get exactly what you need to create your Business DNA strategy in a day.

Are you currently rocking a side hustle alongside your main job? Are you in an early stages of setting up your business? Maybe you have an idea that you’d like to turn into a business and aren’t sure where to begin? Or perhaps you are already setup in your business but want to grow it further? No matter where you are, we will work with you on how to take that next step forward in your business.

Laura will guide you through how to DEVELOP your core offering, ENGAGE in activities to grow your business and then APPLY strategies that will help you sustain and build further upon what you do.


Billing details

United Kingdom (UK)

Additional information

Your order

Product Subtotal
Business DNA Day  × 1 £195.00
Subtotal £195.00
VAT £39.00
Total £234.00
  • Pay with your credit card via Stripe.

Your personal data will be used to process your order, support your experience throughout this website, and for other purposes described in our privacy policy.

The Programme

The aim of the day is for you to take a day to get super clear and supercharged on exactly who you are, what you do, how you do it and importantly, why you do what you do. It’s a full on day (with plenty of activity and time to recharge and refuel) to truly get your business offering and strategy nailed.

Using our very own Business DNA Framework you will get clear on the 7 P’s outlined below with intensive activities that are designed to generate ideas and action. Laura will share with you a multitude of learning gained over 2 decades of experience in transforming businesses to success. You will learn core strategies to define your business purpose and how to ensure your business is supercharged for success.

We spend 8 whole hours together, with only 14 places available and to ensure you get as much out of the day as possible you will have a little bit of pre-work to complete as well as joining a 2 hour ‘Set for Success’ webinar on Wednesday 12th January at 18:30. And, that’s not all – you will have our Business DNA digital workbook to guide you through the day and to create your supercharged for success action plan.

The Day

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We kickstart the day getting you crystal clear on your business purpose – regardless if you are on online or a product or service based business.


Now we know your business why, lets deep dive into your products and service offering, what is it and how will it benefit your customer.

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We work together to define who your ‘people’ are, who is your customer (and what is their why) and the people who work alongside you both professionally and personally.

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We work with you to establish where your customers are, how do you find them, and how they find you. We cover where you need to show up and which environments you need to support your business.

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We review what process, policies and procedures you need and how to streamline and automate where you can to save time, be efficient and offer an outstanding service to your clients and customers. 

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Let’s get numbers ready by reviewing what it will take and what you will need to have in place to make a profit – we can’t generate revenue for you but we give you the areas to consider so you know how to make your numbers work. 

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Planning (Action)

We action plan throughout the entire day in a way that will energise you to make change and move forward in your business


Remember, there are only 14 places available for this day investing in your business


I am an Award Winning Trainer and Coaching & Leadership Addict who is obsessed with helping people be at their best both personally and professionally. I have worked in the Coaching, Leadership, Learning and Development space for over 20 years. I’m an Executive Business Coach, NLP Trainer, Leadership and Coach Training Provider recognised by the Association for Coaching and soon to be ILM Recognised provider. DNA Coach is focused on helping you and your people to be at your very best both personally and professionally – this business is the product of my passion for helping make a difference in people’s professional lives and in business.

DNA Coach is a unique, creative, and future focused company who provide bespoke training, development and coaching solutions, which enable its clients to develop their people and culture. We don’t do stuffy or off the shelf, so having fun in a positive and innovative environment is as important as the DNA Coach business objectives. We use our superpowers to deliver the best possible outcomes for our clients, whilst being people centred and creating the ability to Develop eNgage and Apply our learning.


What happens when I sign up?

You will receive a welcome email from Laura and your online zoom calendar invite for the day itself. You’ll also be sent a non-disclosure agreement to sign online. As you will be in a group with other business owners it’s important that what is discussed on the day is kept confidential. You will also be sent an online questionnaire to complete with sone questions around where you are in your business so we can make sure we can support you, again this is kept strictly confidential.

What can I expect as an outcome or Financial gain following this programme?

DNA Coach and Laura Royal will help you set your business outcomes through coaching. You are responsible for your progress and success. We make no guarantees of any financial gain, you are solely responsible for your business. The outcome for the day is to get you clear on what your business needs in order to progress, grow and become a success.

I am concerned about sharing business info in a group setting, what should I do?

You can share as little or as much as you are comfortable to. You are never required to share anything that you’d rather not say. Plus we do ask everyone to complete a non disclosure agreement.

What happens after the Business DNA Day?

You start implementing your plan. You will have the option to book a follow up one to one session with Laura Royal four weeks after the Business DNA day. This is charged at £99+VAT. You will also be given the option to join our monthly Business DNA Mastermind at £97+VAT per month where you will be able to access weekly webinars and monthly workshops along with quarterly guest speakers and the option to join our quarterly in person mastermind event in Glasgow.

I’m unsure, can I speak with Laura beforehand?

Yes of course. Drop a note to and we will arrange a 15 minute call.